IP / Inauthentic Appeal — Sample Output

Submission Path & Escalation Ladder — Section 3 Appeal

This is exactly what AppealReady shows after generating your Plan of Action — the precise Seller Central path and a 4-level escalation ladder tailored to your complaint type.

⚠ Sample output — This uses dummy account data to illustrate the format. Your real submission guide will be built from your actual interview answers and tailored to your specific defect types.
StoreBlue Horizon Trading
TypeTrademark (IP)
ASINB07XXXXXXXXX
Filed byRights holder
📎
What to attach when submitting
Amazon rejects appeals that reference documents not attached — include everything cited in your POA
Your written Plan of Action — copy the full text above
Supplier invoices dated within the last 365 days with product descriptions matching the affected ASIN(s)
Full supplier contact information: business name, physical address, phone, and email
Letter of Authorization (LOA) or brand license agreement from the rights holder (if available)
Written correspondence with the rights holder — including any retraction confirmation
📍
Exact Seller Central submission path
Step-by-step navigation from your Seller Central dashboard to the appeal form
Performance›Account Health›Policy Violations›Appeal decision
1
Log in to Seller Central
Go to sellercentral.amazon.com and sign in with your seller account credentials.
2
Open Account Health
Click Performance in the top navigation bar, then select Account Health.
3
Find the policy violation
Under Policy Violations (or Received Complaints depending on your dashboard), locate the specific ASIN complaint. It will show the complaint type — Inauthentic, Trademark, Copyright, etc.
4
Open the violation and start the appeal
Click View on the violation row. On the detail page, click Appeal decision or Submit appeal.
5
Paste your Section 3 POA and attach all evidence
In the appeal text field, paste your full Plan of Action. Then attach: supplier invoices, supplier contact information, authenticity letter, and any LOA or rights-holder correspondence cited in the POA.
6
Submit and record your case number
Click Submit. Save the case number from the confirmation email. Section 3 appeals typically take 3–5 business days for initial review — complex IP cases may take longer.
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Account Health escalation ladder
If rejected, follow this exact sequence — each level escalates to a higher tier of Amazon review
1
Level 1 — Initial Section 3 Submission
🕐 Day 0–1
Submit your POA with complete invoice and supplier documentation. A fast rejection almost always means a critical document was missing or mismatched — not a prose problem.
Every ASIN named in the complaint must appear on at least one invoice
Invoice product descriptions must clearly match the ASIN listing; quantities must support your sales volume
Supplier contact info (name, address, phone, email) must exactly match what appears on the invoices and auth letter
2
Level 2 — Obtain Stronger Supplier Documentation
🕐 Day 5–14
Section 3 appeals fail on documents, not prose. If rejected, contact your supplier immediately — the fix is almost always better evidence, not better writing.
If invoices were questioned: get updated invoices with clearer product descriptions and quantities that match your full sales volume
If supplier authorization was in doubt: request a formal Letter of Authenticity on company letterhead that explicitly names the affected ASINs
For IP complaints: contact the rights holder directly to request a complaint retraction — a retraction eliminates the complaint entirely and is the fastest path to reinstatement
3
Level 3 — Account Health Support for Section 3
🕐 Day 14–28
After two failed submissions, escalate to Account Health Support and request a Section 3 specialist reviewer. Mention the specific evidence you’ve added since the last rejection.
In Seller Central: Performance → Account Health → Contact us — request a callback or chat, not email
For IP complaints: state whether the rights holder has been contacted and if a retraction is in progress — this routes your case to the IP specialist team
For Amazon-initiated inauthentic flags: ask for the specific data points that triggered the flag so you can address them precisely in a new submission
4
Level 4 — Rights Holder Resolution & Executive Escalation
🕐 Day 28+
For IP complaints, the most reliable path at this stage is a formal complaint retraction from the rights holder. For inauthentic cases, escalate with a comprehensive evidence package.
Rights holder retraction (IP only): Use Seller Central’s Brand Registry portal or the brand’s official website to find their contact. A formal retraction filed via Seller Central eliminates the complaint immediately.
Executive escalation email: Send a formal summary with your complete evidence package to seller-performance@amazon.com — Subject: “Section 3 Appeal Escalation — [Store Name] — Case #[number]”
Selling Partner Support case: Open a separate support case (not an appeal) referencing your appeal case number and explicitly requesting escalation to the Seller Trust & Compliance team
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